Supply-side reform will cause platinum five years in the machine tool industry
Supply side reforms promoted the machine tool industry Platinum for five years
The essence of "supply-side reform" is not to solve the oversupply of our understanding, but to solve the mismatch between supply and demand. After more than 30 years of rapid economic growth, many people have gone from low-income and low-income to high-income and high-income. According to survey data from third-party organizations, China’s middle- and high-income people have exceeded 200 million. The overall basic needs are there, but changes in income have led to a dramatic change in demand. People must not only have to spend, but also better. From mobile phones to smart phones; from TVs to HDTVs; from air conditioners to low-noise energy-saving air conditioners; from ordinary trains to moving high-speed trains; from driving to private jets----- A higher pursuit, higher requirements for equipment manufacturing, and higher requirements for equipment manufacturing are reflected in the machine tool, which is a higher requirement for the machine tool.
Good products call for good equipment, good equipment needs good machine tools. The core of the supply-side reform is to prepare people to constantly pursue better and higher demands. In this year, a motorcycle manufacturer in Chongqing is not doing a good job in the market, adding equipment investment, upgrading existing equipment, introducing several medium and high-end CNC machine tools, eliminating the original low-end ordinary machine tools and low-end CNC machine tools. Enterprises that upgrade equipment like this are not only in the motorcycle industry, but also in other industries, not only in Chongqing, but also in equipment manufacturing companies across the country. But not all equipment companies and industries are doing this, but equipment manufacturing companies that are sensitive to the market, pursue reforms, and can collect funds. It was they who gave birth to the recovery of the machine tool market, which gave birth to the platinum industry, which is bound to come in the machine tool industry for five years.
Production to service industry model upgrade
For ordinary machine tools and low-end CNC machine tools, you can hire one or two people, you can operate without looking at drawings, drawing drawings or simple training. With the widespread use of high-end CNC machine tools, once a problem occurs, it is not something that ordinary workers or technicians can solve. This requires the machine tool industry not only to provide better products, but also to have good service, pre-sale, sale and after-sales service. Only good products and good service can provide users with a better experience. A product-centric transformation to a user-centric industry model is being promoted in the machine tool industry.
Product-centric, transformation and upgrade to a user-centric, not a simple slogan and several systems can be determined. The first is a revolution in thought, from the top strategic design thinking to the transformation of grassroots tactical implementation concepts; followed by a revolution in the business process reengineering of the machine tool industry, from design to service, production to sales, allowing customers to experience simple and intimate product design. Care for the service; then it is a management innovation in the machine tool industry, transforming from product production and sales performance management to customer satisfaction management as the core of comprehensive process reengineering and management. In the past, manufacturing companies used production and sales of two-wheel drive to transform and upgrade to a new four-wheel drive driven by customer-centric customer service, product design, production quality and sales channels.
The upgrading of the industrial model is a crisis and an opportunity. It is not completed in a year or two. The recovery of the machine tool market is predicting that Chinese machine tools are welcoming Platinum for five years, or eight years, or ten years.
Internet + machine tool business model revolution
Just think about it, today you want to buy a pen for your child, you are willing to drive for an hour to Jiefang, spend a long time to find a parking space, then go to the stationery office on the third floor of the mall, buy a pen back, half a day has passed! Still willing to get it on the phone or on the computer, waiting for the door to come. If you are a purchasing supervisor, or if your boss wants to purchase a batch of computers, would you like to go to the wholesale market, computer city, supplier company, trade fair, or move your finger on your mobile phone or computer? What is most relevant to us is the payment of telephone bills. Are you willing to look for a business hall or a recharge card store in the same way as in the past, or do you quickly recharge it on your mobile phone or computer within 1 minute?
The real Internet is not just the display of information, the Internet is the traditional thinking. The unstoppable core of the real Internet tide is interactive communication and valuable sharing; it is the convenience of humanity that is cheap, convenient and inert. At present, there is no good business model of Internet + machine tools. On the one hand, manufacturing decision-making, production and sales designers are ageing, delaying the widespread use of the Internet in the machine tool industry; on the other hand, the mass network or the display network lacks professionalism. Thinking and resolution of service problems in user use.
Internet + machine tool is a business model revolution, he eliminates all asymmetric information, he is the perfect combination of information and channels, information and reputation re-shape the traditional marketing concept, the Internet reshaping industry is first of all the subversion of brand machine tools: users No longer paying for brand premiums, users only pay for product quality, service and technology. The innovation of the business model of the machine tool industry is accelerating the arrival of Platinum in the machine tool industry for five years.
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