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Why should laser cutting machine manufacturer focus on brand construction?

Why should laser cutting machine manufacturer focus on brand construction?

2019-09-12 10:46

In the current laser cutting machine industry, most manufacturers rely on lowering the product price to obtain the market. The negative consequences are low product prices, low added value, low profit, and manufacturers have insufficient funds to continue to send and have poor after-sales capabilities. Low-cost competition, imitation, and OEM production are limited to a certain historical stage. With the development of the industry and the upgrading of competition, the technical content of laser cutting machine products is improved, with independent patents and designs, guided by customer needs, and customers. Providing differentiated laser equipment solutions, focusing on brand building and marketing is the best choice for long-term development.

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